Marketing Executive (Maternity Cover) - Edinburgh

Marketing
Ref: 119 Date Posted: Thursday 29 Oct 2020
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* Marketing Automation Executive - 12 month FTC (maternity cover) - Edinburgh or Newcastle *

 

Pulsant is investing for growth and requires the Marketing function to work with the New Business Sales team to contribute new leads to the pipeline with well targeted, relevant and compelling marketing campaigns promoting products and services from Pulsant. The role will achieve this through compelling content marketing campaigns created and driven through its HubSpot.

 

Role purpose:

 

Pulsant delivers its Marcomms programme in conjunction with our Sales Team, using a network of third-party suppliers (for web/creative design and PR). The resulting programme comprise several concurrent projects, events and campaigns each of which requires daily support and tracking. This role will coordinate the development of email marketing campaigns and run the resulting content campaigns through Hubspot.

 

The purpose of this role is to design and deploy compelling email campaigns which inform and excite customers and prospects about how Pulsant can help their businesses perform better.  Your remit will be to help move prospects and leads through the marketing funnel by stimulating interest in Pulsant services with content, events and social media support to the point they reach maturity as sales-qualified leads.

 

Key Responsibilities will include:

 

Main duties include running email marketing campaigns end-to-end and managing our databases. 

  • Creation of integrated content campaigns for prospect acquisition across web, social media and events
  • Delivery and tracking of lead nurture campaigns through the use of HubSpot tools: email, landing page, social, workflows and reports
  • Creation and continuous development of persona-driven marketing and its application through campaign activity to help segment and target Pulsant’s customer base

 

Required Experience:

  • Strong, practical knowledge of marketing, copy editing and proofreading skills
  • Project/Campaign management 
  • HubSpot
  • Content marketing & social media marketing